What is The Difference Between an Influencer and Key Opinion Leader?

What is The Difference Between an Influencer and Key Opinion Leader?

This article on the difference between influencers and key opinion leaders (KOL) was written because many people have been confused about their roles and should help implement their digital marketing strategies. Earlier, we have seen the main thinking leaders: who and why do you need them? It’s also a good idea to meet influencers this time.

Meet Influencers

Who has real influence? An influencer has the power to influence others when deciding to buy a product. This is because influencers have authority and have a deep connection with their followers.

Influencers can also have unique knowledge, insight, and influence in a particular field or industry. They become trendsetters and have a strong “voice” that affects their viewers and followers. Influencer credibility comes from personal content created on social media such as Facebook, Twitter, Instagram, YouTube, TikTok, LinkedIn, and even podcasts.

Social media platforms are communication channels used to influence and communicate with followers. Influencers and key opinion leaders (KOL) are people whose opinions have a big impact on a product, service, service, or brand, and their recommendations are to consumers’ desire to have the same product. Affect. However, there are still significant differences between the two, and brands that want to invite them to work together need to be familiar with these differences. The goal is to enable the digital marketing campaigns that run to reach their goals.

See also  Several Copywriting Trends That Will Grow in 2024

Differences Between Influencers And Major Opinion Leaders

Method Used

A key opinion leader (KOL) is an expert in a particular industry or discipline who can hear from you. They have trust and respect in the real world, so communication with their followers is more direct. This is not uncommon, but many KOLs have also established good relationships through social media.

Influencers, on the other hand, spend more time online, especially on various social networks. They use these social media platforms to communicate with their followers and influence the variety of digital content they create.


KOL’s credibility derives from real life, professional qualifications, and time spent in a field or industry because of its experience, abilities, knowledge, and profession. The credibility and trust that influencers gain from their followers come from the personal identification information and personal preferences that influencers themselves show in their social media accounts.

Scope Of Influence And Geographical Location

Spots do not always play an active role as social media influencers. The fame and credibility of your professionalism can only be found in limited areas, such as regions, cities and countries. However, suppose KOL, which was initially notorious only in a limited area, later began to have the opportunity to work on television, print, and even social media. In that case, KOL could also act as an influencer.

They are very active influencers in managing content on social networks, but they can have many fans from different regions and even worldwide.

Differences In How To Spend Every Day

KOL has a full-time job and a real-world career. That means you could be a famous chef at a five-star hotel, or a surgeon, psychologist, lawyer, and so on. As a result of this profession, certainly, their knowledge and opinions are no longer questioned by the general public they know.

See also  SiteGround Review February 2023, Best Web Hosting 2023

On the contrary, most influencers spend more time online. Its activities are mainly related to digital marketing. Creating content on social networks, blogs, or YouTube, increasing the number of followers, and allowing followers to continue to follow what you’re seeing takes a lot of effort. Since this can be their main profession or job, they specialize in spreading the message on the topic that they are good at reaching wider markets online.

Communication Ability

Influencers are true communication experts. It is your speciality with your knowledge and understanding of the subject. They are adept at delivering specific messages compellingly that can influence their followers to do what they suggest.

There are also many major opinion leaders (KOL) who also have the skills to communicate in front of the audience, especially those who regularly appear on television, radio, seminars, etc. The problem is that not all KOL can be done to pack communication skills as attractively as influencers. But no matter what your opinion is, whether KOL is a communicator or not, as long as it has a discipline and profession, many audiences will believe it.

After encountering the differences between influencers and their keyline leaders (KOL), it’s up to you to decide who you want to work with. A nice KOL elaboration.