You Must Understand the Difference between KOL Management and Endorsement

KOL management is a way to build relationships with people by creating backups. Approval itself complements the business needed to act in the digital age. Social media is the most targeted platform for backup.

If you have a lot of personal followers, you will often be offered product promotions. These individuals are known as influencers, major opinion leaders, or celebrities. It helps business development to reach many potential consumers. This claim is supported by the browser and mobile ad blocking, which reduces the effectiveness of ads that reach consumers.

Business owners need to pull their heads hard. If the backside is the front side, this is the best path.

What does backup mean? Underwriting means underwriting in the form of paid or unpaid promotional activities by individual celebrities or influencers. This action is aimed at revitalizing the existence of the business in the eyes of consumers. Not only that, approval brings a lot of benefits to the company.

What are the benefits of approval?

We provide products to a wider range of consumers.

If your viewers haven’t heard about your product, you can reach a wider range of consumers, especially celebrity gram followers, through product promotions. Increase consumer confidence with reviews

The format of the promotion that can be performed can be the format of a review or tutorial that can increase consumer confidence.

Increase reliability

Word-of-mouth marketing helps increase the credibility of a trademark asset.
Increase conversions

When consumers often hear other people’s product recommendations, they become more motivated to feel and try the product first hand. This is where the conversion takes place when the buy action is performed.

Avoid blocking ads

As you know, ad blocking occurs about 47%, and consumers get tired of the ads they see and end up using adblocking software. What happened

However, the growing interest of brands and marketers in underwriting has led people to compete to become influencers and celebrities.

Various methods are used to reach the goal. The most common is to buy a lot of fake followers for ringtones to increase your engagement.

Before making approvals, brands need to investigate further credibility and how celebrities and leading opinion leaders promote their products. This can damage the brand’s image and good name. The use of such shortcuts damages the brand’s image and reputation and affects the reviews of the right influencers.

This affects social media users who are beginning to be skeptical of influencers and celebrity honesty.

This strategy isn’t just about finding the right influencers. Brands also need to maintain relationships with influencers. This relationship affects the quality of influencers in collaboration. Similar to maintaining employee performance. If employees are not comfortable, how can they work optimally? If influencers don’t have a good relationship with your brand, how can they fully promote it?

Brands and marketers are overwhelmed by backup

The number of methods to measure and what to investigate can overwhelm the enterprise. These actions take time. Maintaining good relationships with KOL and influencers is often a waste of energy.

So what should brands do to avoid the above? There are several ways to do this. That is, use KOL management.

What does KOL management mean? KOL management is compared to the role of managing the relationship between the brand and KOL. Not only that, but KOL Management also provides guidance when performing backups to help make backups more effective and efficient.

KOL management task

Identifying the KOL that matches the product

Despite the surge in ratification in recent years, brands still seem to struggle to select the right influencers. Therefore, KOL management is useful for identification.

KOL Management is a brand bridge for meeting your audience

With the circulation of likes and comments from buzzers, brands are increasingly exploring. Currently, KOL management has the task of identifying KOL with the appropriate audience.

Organize and monitor planned approvals

Empowerment campaigns run by brands and marketers have pre-determined goals and timelines with the product’s launch, like a few days before a beautiful day.
The KOL management team is careful to ensure that this celebrity gram or influencer can upload at the right time. To avoid unforeseen circumstances. KOL management is a way to maintain relationships

Maintaining relationships with celebrities and influencers is also important. This is especially true if the performance provided is in line with standards. The brand will surely want to work with celebrities again.

One of KOL Management’s responsibilities is to report on the outcome of the campaign.

Collecting, editing, and summarizing the success of your campaign is also a KOL Management task that can facilitate the work of brands and marketers.

With this KOL management, entrepreneurs and marketers can save more time on backups. KOL Management also helps brands maintain good names by avoiding fake celebrities and influencers. KOL’s business strategy has a significant impact on the purpose of this approval itself. Running campaigns in a structured way makes it easy for brands and marketers to measure the effectiveness of their strategies.

Interested in supporting KOL? We make it easy for brands to carry out sponsorship and influencer marketing with KOL Management. There are 29K influencers in different categories on one platform.